Social Media News Release

Contact Information:

Leslie Ann Carlson
Corporate Communications and Music Industry Student
James Madison University
Email: leslie[dot]ann[dot]carlson[at]gmail[dot]com
Blog: http://carlsola.wordpress.com

Communications Student with an Interest in Working in the Music Industry

Harrisonburg, VA- April 2009

PROFILE

• I have been described by classmates, friends, co-workers, and professors as a detail-oriented, self-motivated and kind individual who is organized, passionate about my interests and always seeking to learn more.
• In the Fall of 2008, I along with a small group of my classmates, worked on an advertising campaign for Cat’s Cradle of Harrisonburg, Virginia. My responsibilities as the account executive included handling all communication between my group and the client. I also set up the budget, wrote executive summaries and a situational analysis, drew up an evaluation of the project, designed several tactics, and worked as the leader of the group.
• As a partner in Point Blank Productions, a concert promotion and production agency in Harrisonburg, Virginia, I have experience in sending feeler emails, creating contracts for artists, organizing fundraisers for non-profits, advertising for upcoming concerts, and contacting venues.
• My community service includes volunteering in the pet socialization program at my local SPCA, participating in Relay For Life on behalf of my grandfather, volunteering at Ride With Pride, a riding clinic for children with special needs, and spending time at Camp Still Meadows, a therapeutic riding center.

EXPERIENCE

• My computer skills include a background in all of the major Microsoft Office applications, as well as the Adobe Creative Suite.
• My job as a customer service representative at Sovereign Bank New England, which I held for two years, gave me sufficient experience in company and employee privacy issues and helping customers on a daily basis. This developed my people skills.

MULTIMEDIA ELEMENTS

Print Design Experience:
Coursework- Fundamental Skills in Media Arts & Design I and II, Photojournalism

Writing Experience:
Coursework- Critical Reading & Writing, Corporate Media Writing, Research & Information, Principles of Advertising, Web Communication

Advertising Goals, Objectives and Tactics

Brochure

Press Release

Social Media Experience: 

Podcast

Webcast

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Music Industry Coursework:
Survery of Music Industry, Legal Aspects of the Music Industry, Concert Production and Promotion
Expected: Artist Management, Marketing of Recorded Music, Entrepreneurship in the Music Industry

Traditional Resume:

Print Resume

QUOTES:

“Leslie approaches her work in my classes with determination and single- mindedness. I’m constantly impressed by her ability to tackle complex issues, analyze the arguments, and draw original conclusions.”
- James Madison University Professor

“Leslie quickly took the leadership role in our business. She has a real passion for music and the industry and is a natural when it comes to business dealings. I am proud she is the face of our company.”
- Point Blank Productions Partner

“We struggle to keep Leslie busy at work since she is so efficient at what she does. She is an extremely self-motivated and intelligent individual and I have no doubt she will succeed in whatever she chooses to do.”
- Co-Worker